The best way to do Do SEO – Keywords are most important


Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your time and money. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all – which are the keywords that you feel describe your site best.

1. Choosing the Right Keywords to Optimize For

It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal.

For instance, If you have a site about dogs, do NOT try and optimize for the keyword “dog” or “dogs”. Instead you could try and focus on keywords like “dog obedience training”, “small dog breeds”, “homemade dog food”, “dog food recipes” etc. Success for very popular one-two word keywords is very difficult and often not worth the trouble, it’s best to focus on less competitive highly specific keywords.

The first thing you need to do is come up with keywords that describe the content of your website. Ideally, you know your users well and can correctly guess what search strings they are likely to use to search for you. You can also try the Website Keyword Suggestions Tool below to come up with an initial list of keywords. Run your inital list of keywords by the Google keyword Suggestion tool, you’ll get a related list of keywords, shortlist a couple of keywords that seem relevent and have a decent global search volume.

2. Keyword Density

After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density although no longer a very important factor in SEO is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try the Keyword Density Checker below to determine the keyword density of your website.

Introduction to SQL


SQL Tutorial

SQL (Structured Query Language) is used to modify and access data or information from a storage area called database. This beginner sql tutorial website teaches you the basics of SQL and how to write SQL queries. I will be sharing my knowledge on SQL and help you learn SQL better. The sql concepts discussed in this tutorial can be applied to most of database systems. The syntax used to explain the concepts is similar to the one used in Oracle database.

SQL Introduction

SQL stands for “Structured Query Language” and can be pronounced as “SQL” or “sequel – (Structured English Query Language)”. It is a query language used for accessing and modifying information in the database. IBM first developed SQL in 1970s. Also it is an ANSI/ISO standard. It has become a Standard Universal Language used by most of the relational database management systems (RDBMS). Some of the RDBMS systems are: Oracle, Microsoft SQL server, Sybase etc. Most of these have provided their own implementation thus enhancing it’s feature and making it a powerful tool. Few of the sql commands used in sql programming are SELECT Statement, UPDATE Statement, INSERT INTO Statement, DELETE Statement, WHERE Clause, ORDER BY Clause, GROUP BY Clause, ORDER Clause, Joins, Views, GROUP Functions, Indexes etc.

In a simple manner, SQL is a non-procedural, English-like language that processes data in groups of records rather than one record at a time. Few functions of SQL are:

  • store data
  • modify data
  • retrieve data
  • modify data
  • delete data
  • create tables and other database objects
  • delete data

SQL SELECT Statement

The most commonly used SQL command is SELECT statement. The SQL SELECT statement is used to query or retrieve data from a table in the database. A query may retrieve information from specified columns or from all of the columns in the table. To create a simple SQL SELECT Statement, you must specify the column(s) name and the table name. The whole query is called SQL SELECT Statement.

Syntax of SQL SELECT Statement:

SELECT column_list FROM table-name
[WHERE Clause]
[GROUP BY clause]
[HAVING clause]
[ORDER BY clause];

  • table-name is the name of the table from which the information is retrieved.
  • column_list includes one or more columns from which data is retrieved.
  • The code within the brackets is optional.

database table student_details;

id first_name last_name age subject games
100 Rahul Sharma 10 Science Cricket
101 Anjali Bhagwat 12 Maths Football
102 Stephen Fleming 09 Science Cricket
103 Shekar Gowda 18 Maths Badminton
104 Priya Chandra 15 Economics Chess

NOTE: These database tables are used here for better explanation of SQL commands. In reality, the tables can have different columns and different data.

For example, consider the table student_details. To select the first name of all the students the query would be like:

SELECT first_name FROM student_details;

NOTE: The commands are not case sensitive. The above SELECT statement can also be written as “select first_name from students_details;”

You can also retrieve data from more than one column. For example, to select first name and last name of all the students.

SELECT first_name, last_name FROM student_details;

You can also use clauses like WHERE, GROUP BY, HAVING, ORDER BY with SELECT statement. We will discuss these commands in coming chapters.

NOTE: In a SQL SELECT statement only SELECT and FROM statements are mandatory. Other clauses like WHERE, ORDER BY, GROUP BY, HAVING are optional.

How to use expressions in SQL SELECT Statement?

Expressions combine many arithmetic operators, they can be used in SELECT, WHERE and ORDER BY Clauses of the SQL SELECT Statement.

Here we will explain how to use expressions in the SQL SELECT Statement. About using expressions in WHERE and ORDER BY clause, they will be explained in their respective sections.

The operators are evaluated in a specific order of precedence, when more than one arithmetic operator is used in an expression. The order of evaluation is: parentheses, division, multiplication, addition, and subtraction. The evaluation is performed from the left to the right of the expression.

For example: If we want to display the first and last name of an employee combined together, the SQL Select Statement would be like

SELECT first_name || ' ' || last_name FROM employee;

Output:

first_name || ‘ ‘ || last_name
———————————
Rahul Sharma
Anjali Bhagwat
Stephen Fleming
Shekar Gowda
Priya Chandra

You can also provide aliases as below.

SELECT first_name || ' ' || last_name AS emp_name FROM employee;

Output:

emp_name
————-
Rahul Sharma
Anjali Bhagwat
Stephen Fleming
Shekar Gowda
Priya Chandra

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Introduction to SAP


What is SAP?

SAP is the leading Enterprise Information and Management Package worldwide. Use of this package makes it possible to track and manage, in real-time, sales, production, finance accounting and human resources in an enterprise.

SAP the company was founded in Germany in 1972 by five ex-IBM engineers. In case you’re ever asked, SAP stands for Systeme, Andwendungen, Produkte in der Datenverarbeitung which – translated to English – means Systems, Applications, Products in Data Processing. So now you know! Being incorporated in Germany, the full name of the parent company is SAP AG. It is located in Walldorf, Germany which is close to the beautiful town of Heidelberg. SAP has subsidiaries in over 50 countries around the world from Argentina to Venezuela (and pretty much everything in between). SAP America (with responsibility for North America, South America and Australia – go figure!) is located just outside Philadelphia, PA.

The original five founders have been so successful that they have multiplied many times over such that SAP AG is now the third largest software maker in the world, with over 17,500 customers (including more than half of the world’s 500 top companies). SAP employs over 27,000 people worldwide today, and had revenues of $7.34 billion and Net Income of $581 million in FY01. SAP is listed in Germany (where it is one of the 30 stocks which make up the DAX) and on the NYSE (ticker:SAP).

There are now 44,500 installations of SAP, in 120 countries, with more then 10 million users!

So what made this company so successful? Back in 1979 SAP released SAP R/2 (which runs on mainframes) into the German market. SAP R/2 was the first integrated, enterprise wide package and was an immediate success. For years SAP stayed within the German borders until it had penetrated practically every large German company. Looking for more growth, SAP expanded into the remainder of Europe during the 80’s. Towards the end of the 80’s, client-server architecture became popular and SAP responded with the release of SAP R/3 (in 1992). This turned out to be a killer app for SAP, especially in the North American region into which SAP expanded in 1988.

The success of SAP R/3 in North America has been nothing short of stunning. Within a 5 year period, the North American market went from virtually zero to 44% of total SAP worldwide sales. SAP America alone employs more than 3,000 people and has added the names of many of the Fortune 500 to it’s customer list (8 of the top 10 semiconductor companies, 7 of the top 10 pharmaceutical companies etc). SAP today is available in 46 country-specific versions, incorporating 28 languages including Kanji and other double-byte character languages. SAP also comes in 21 industry-specific versions.

SAP R/3 is delivered to a customer with selected standard process turned on, and many many other optional processes and features turned off. At the heart of SAP R/3 are about 10,000 tables which control the way the processes are executed. Configuration is the process of adjusting the settings of these tables to get SAP to run the way you want it to. Think of a radio with 10,000 dials to tune and you’ll get the picture. Functionality included is truly enterprise wide including: Financial Accounting (e.g. general ledger, accounts receivable etc), Management Accounting (e.g. cost centers, profitability analysis etc), Sales, Distribution, Manufacturing, Production Planning, Purchasing, Human Resources, Payroll etc etc etc. For a full description of the modules included in SAP, see the related articles. All of these modules are tightly integrated which – as you will find out – is a huge blessing … but brings with it special challenges.

SAP are maintaining and increasing their dominance over their competitors through a combination of

  • embracing the internet with mySAP.com (a confusing name we believe) to head off i2 etc
  • extending their solutions with CRM to head off Siebel
  • adding functionality to their industry solutions

What Makes SAP different?

Traditional computer information systems used by many businesses today have been developed to accomplish some specific tasks and provide reports and analysis of events that have already taken place. Examples are accounting general ledger systems. Occasionally, some systems operate in a “real-time” mode that is, have up to date information in them and can be used to actually control events. A typical company has many separate systems to manage different processes like production, sales and accounting. Each of these systems has its own databases and seldom passes information to other systems in a timely manner.

SAP takes a different approach. There is only one information system in an enterprise, SAP. All applications access common data. Real events in the business initiate transactions. Accounting is done automatically by events in sales and production. Sales can see when products can be delivered. Production schedules are driven by sales. The whole system is designed to be real-time and not historical.

SAP structure embodies what are considered the “best business practices”. A company implementing SAP adapts it operations to it to achieve its efficiencies and power.

The process of adapting procedures to the SAP model involves “Business Process Re-engineering” which is a logical analysis of the events and relationships that exist in an enterprise’s operations.

 

 

SAP Application Modules

 

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SAP Application Modules

SAP has several layers. The Basis System is the heart of the data operations and should be not evident to higher level or managerial users. Other customizing and implementation tools exist also. The heart of the system from a manager’s viewpoint are the application modules. These modules may not all be implemented in a typical company but they are all related and are listed below:

  • FI Financial Accounting–designed for automated management and external reporting of general ledger, accounts receivable, accounts payable and other sub-ledger accounts with a user defined chart of accounts. As entries are made relating to sales production and payments journal entries are automatically posted. This connection means that the “books” are designed to reflect the real situation.

 

  • CO Controlling–represents the company’s flow of cost and revenue. It is a management instrument for organizational decisions. It too is automatically updated as events occur.
  • AM Asset Management–designed to manage and supervise individual aspects of fixed assets including purchase and sale of assets, depreciation and investment management.
  • PS Project System–is designed to support the planning, control and monitoring of long-term, highly complex projects with defined goals.
  • WF Workflow–links the integrated SAP application modules with cross-application technologies, tools and services
  • IS Industry Solutions–combine the SAP application modules and additional industry-specific functionality. Special techniques have been developed for industries such as banking, oil and gas, pharmaceuticals, etc.
  • HR Human Resources–is a complete integrated system for supporting the planning and control of personnel activities.
  • PM Plant Maintenance–In a complex manufacturing process maintenance means more than sweeping the floors. Equipment must be services and rebuilt. These tasks affect the production plans.
  • MM Materials Management–supports the procurement and inventory functions occurring in day-to-day business operations such as purchasing, inventory management, reorder point processing, etc.
  • QM Quality Management–is a quality control and information system supporting quality planning, inspection, and control for manufacturing and procurement.
  • PP Production Planning–is used to plan and control the manufacturing activities of a company. This module includes; bills of material, routings, work centers, sales and operations planning, master production scheduling, material requirements planning, shop floor control, production orders, product costing, etc.
  • SD Sales and Distribution–helps to optimize all the tasks and activities carried out in sales, delivery and billing. Key elements are; pre-sales support, inquiry processing, quotation processing, sales order processing, delivery processing, billing and sales information system

 

Each of these Modules may have sub-modules designed for specific tasks as detailed below.

System-Wide Features

 

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System-Wide Features

SAP uses certain system wide features that should be understood at the outset. These are used to logically, safely and flexibly organize the data in a business enterprise.

 

  • Customizing

is the configuring of the system to represent your organization’s legal structure, reporting requirements and business processes. Internal reporting is a managerial tool in the daily operations. External reporting is required by governmental units controlling the legal structure of the corporation, such as, the IRS state taxing authorities, SEC etc.

  • Organizational Elements
    • Financial–
      • client is a legal and organizationally independent unit at the highest level in SAP
      • company is an independent legal entity within a client
      • business areas are used to produce profit and loss statements and balanced sheets across marketing lines
    • Materials Management
      • Purchasing units
      • Plants
    • Sales and Distribution
      • Sales Organization
      • Distribution channel
      • Division
  • Master Data is records that remain in the database over an extended period of time. Examples:
    • Customer Master
    • Vendor Master
    • Material master
    • Account Master

This structure eliminates redundant data and is shared by all SAP Modules. It is a critical aspect of the robustness of the system.

  • Employee Self Service--your employees have access to the own HR records over the Internet.
  • Security is administered for objects, profiles and authorizations. Users are only authorized to see or change the parts of the system required by their job responsibilities.
  • Classification is the assignment of objects to a class. Each class has standard characteristics.
  • Matchcodes are query tools used to find specific information using search methods.

Business Processes and SAP Functionality

In order to understand a system like SAP a thorough understanding of the events and relationships that take place in a business is required. It is not enough to just realize the Sales, Production, Finance and Accounting have jobs to do in a business. The exact details of each action, the timing of that action and its interrelationships with every other process must be understood. In many large operations there may be no person that has a complete grasp of the situation. Before an operation can be automated or computerized a thorough study of the business must be undertaken. This task is called Business Process Engineering.

 

Sequential Walk Through

 

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Sequential Walk Through

  • Sales
    • Pre-sales activity–planning and availability support for the sales personnel
    • Sales Order–The actual entry of the sales order into the system done by the salesperson at the point of sales perhaps using a PC and Internet connections.
    • Determining where the most efficient source of the ordered product is in inventory and shipping it.
    • Delivery
    • Customer Billing
    • Customer Payment

 

  • Production
    • Sales and Operations Planning SOP where the sales forecasts are used in a production planning model to check feasibility.
    • Master Production Scheduling MPS–The actual plan for the whole production process
    • Material Requirements Planning MRP–Where the production plan is actually converted into raw materials input requirements.
    • Planned Order–When materials are available and capacity exists this plan is created and then converted into a
    • Production Order.
    • Shop Floor Control where the actual production takes place and is registered into the system as finished goods.
  • Purchasing
    • Requisition–Once the Production manager plans to manufacture something a requisition for the raw materials required but not on hand must be prepared.
    • Vendor Selection–made by the purchasing department
    • Purchase order sent
    • goods receipt increasing inventory
    • Invoice verification as it is received from vendor
    • Payment to vendor.
  • Finance and Accounting
    • Sales events must be captured at the proper time into the ledger system
    • Inventory must be adjusted to match goods shipped
    • Inventory must be adjusted to match raw materials received
    • Inventory must be adjusted to move value from raw materials to work in process
    • Inventory must be adjusted to increase finished goods when they are produced
    • Accounts Payable must be set up for purchases
    • Accounts Receivable must reflect goods billed but not yet paid for

Business Process Engineering must not only identify all these steps but must also find the most efficient way to minimize redundant actions. For example, when sales are made, inventory and manufacturing plans should be automatically updated. When manufacturing plans are updated raw materials should be automatically ordered from vendors. When finished goods are shipped customers should be automatically billed at the same instant. Real situations are far more complex than the simple explanation above.

Introduction to SEO work


If you are looking for an option to increase the web traffic, this article is just for you. There are some tips given below to increase the web traffic without any great effort. Before you increase the web traffic, you should know what are SEO (search engine optimization), newsletters, viral marketing and writing articles.

There are many online companies that are earning huge profit margins with online business. However, the small and the medium scale industries should move faster to grab the needs of the customers. It is not important to look out for a customer. As Internet has become one of the main business platforms, you will find millions of people login to find know about different topics. Internet is also providing many jobs opening for the people who are willing to work from their home itself.
Popular Search Engines
Majority of the web users use search engines for gaining information, to buy as well as to look for different items. Therefore, if you want to promote your website, your website should have relevant and relevant content. It is also very important to use the appropriate key words on your content that will be used by the potential clients. Before you upload content on your website, you should know what a keyword is and how important it is to promote an article or content. You can deliberately improve the content by putting exact key word and key terms in the title of the article an also throughout the body. You have to look for similar terms that suit your item. It is also important to upload a content that is straight to the point.
Learn to Write
Writing web blogs, articles and e-books can greatly improve your reputation. This will also make others to visit your web site and read your content interestingly. You should also join blog and forum sites to submit your writings for free. Look for online discussion boards and forums where you will be able to meet different people who will be interested in your business and products. Check your mails and posts regularly and try to answer the questions asked by the clients or customers as soon as possible. AS customers are, the main pillars of your business it is very important o maintain a good relation with your customers. They should feel that you are a genuine seller and you provide excellent service to them. Solving their queries and selling quality product are some of the best way to convince your customers.
Advertising of the website:
Using the pay-per-click (PPC) in your website will also increase the web traffic quickly. There are also banner ads, co-registration, pop-ups and pop-unders that will increase your visibility to the customers. Advertising in the web directories is also the best option you can go for.

About SEO


1. Analyze keywords : This step has to be taken place initially while developing the website, Keywords, those are very useful for your business should be used in the content of the website itself. In other case, if you are looking for SEO to brush up your website then make update of the articles and blogs useful for your website in the content afterwards containing the Keywords having density 4%. This will help you in getting more traffic.
2. Use keywords in the page content : Keywords should be used in 4% density as it is very useful in link building, Putting the keyword in your page content also signals to search engines that the page is actually about the keyword and should show up in search results. We have heard from “experts” that you should use your keyword anywhere from 4-6 times to 10-12 times.Our advice is to just write naturally.

3. Put keywords in Meta Data : While the page metadata (Page Description and Keywords) are not nearly as important as they used to be, they still count.Take advantage of them by putting your keyword or phrase there.The description should be readable by a person and make sense and the keyword metadata should focus on your keyword or phrase – do not make it long, less is more
4. Put keywords in Page Title :The Page Title is one of the most important things that Google and other search engines evaluate to determine what is on a web page.Put your keyword or phrase in the title, keep it short.
5. Put keywords in your H1 text :The H1 text is usually the title of an article or some larger bold text at the top of your page.Google and the smaller search engines can see this and they put extra importance on the words in the H1 text.Make sure your keyword or phrase is there.
6. Reduce Image Size :Too many images or large images on your website page will slow down the loading time of your website. Confirm your images have a resolution of 72ppi. Slice big images into smaller pieces with your graphics editor.
7. Find incoming links (backward links) : Websites that link to yours raise your link popularity. Search for websites that are relevant with yours and have a PR 3 or more to do a link exchange. Write optimized articles and include them on your website. This means your website has a greater opportunity of being indexed quickly also as getting a boost in its rankings.Create absolute links from all your internal pages to your home page. This will increase the number of links pointing to your homepage.
8. Place any script code into external files : when using JavaScript (i.e. for exchange images on your navigation bar) it creates a lot of code between the header tags, pushing down the text that search, engines would spider first. Placing the script code in an outer file reduces the code to just one line.
9. Write clean html code : website editors frequently write additional code. This can increase the loading time of your website pages. Verify your html code by running it through an html validator
10. Monitor Your Rank : Give the search engines some time to do their thing and then keep checking your rank to see what happened and track your progress.

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